Hi, I’m Jessie

My love for skincare started pretty simply—one day I was reading the ingredients on a serum I loved and thought, I want to make this. That tiny thought turned into a full-on obsession with learning, experimenting, and creating. I’ve always had this drive to make things from scratch, to take an idea and turn it into something real—and skincare became the perfect outlet for that.

When I launched Pretty & Primal in January 2024, I wanted it to be more than just another skincare line. I’ve always been fascinated by ancient cultures—their rituals, their connection to nature, their timeless beauty practices. So I started blending that old-world wisdom with a modern approach to skincare. Pretty & Primal is really just a mix of both sides of me: the curious maker and the history lover.

Core Values

Skincare isn’t about perfection. My skin isn’t always perfect, and few of us ever reach that level. I’ve come to realize that skincare shouldn’t be about chasing perfection— but about keeping skin strong, resilient, and healthy. Let’s be real for a moment; many factors affect our skin—what we eat, how we sleep, our hydration and sugar intake, hormones, and so much more. Instead of promising you unrealistic results, I chose to create a brand that supports your skin through it all.

Our customers aren’t just numbers or sales—they’re people with stories, routines, and goals of their own. We try to bring empathy into everything we do, because skincare isn’t just about products—it’s about how it makes you feel. Every formula begins with that same idea: choosing each ingredient with purpose, transparency, and respect for quality. Where many brands compromise, we don’t cut corners. We want you to feel confident reading every label and to know that what’s inside was made with intention from the very beginning.

Those values guide everything we do at Pretty & Primal: ancient wisdom, modern care, and a deep respect for the people who trust us with their skin.

—Jessie