PRIVACY POLICY
Last Updated: September 21, 2025
1. INTRODUCTION
At Pretty & Primal Skincare, protecting your personal information is a top priority. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, social media channels, online store, or physical locations
2. DEFINITION OF PERSONAL INFORMATION
“Personal Information” means any information that can identify an individual, either directly or indirectly, including but not limited to name, contact information, payment details, IP address, or device identifiers.
3. COMPLIANCE
We comply with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and any applicable provincial legislation.
4. CONSENT
By using our Services, you consent to the collection, use, and disclosure of your Personal Information as described in this Policy. If you are under 16, you must have consent from a parent or legal guardian to provide Personal Information.
5. COLLECTION OF PERSONAL INFORMATION
We collect Personal Information when you:
Create an account or make a purchase
Sign up for newsletters or promotions
Participate in contests or surveys
Contact us directly
5.1 Types of Personal Information
We may collect:
Name, email address, phone number, billing and shipping addresses
Payment details (credit/debit card numbers, excluding CVV)
Order history and preferences
IP addresses, device type, browser type, and cookies
Social media handles and public profile information if you connect your account
5.2 Purpose of Collection
Your information is used to:
Process purchases and payments
Provide customer service and support
Send updates, offers, and promotions if you’ve opted in
Improve and personalize your experience on our Services
Ensure website functionality and security
5.3 Legal Basis
We process your Personal Information:
Based on your consent (e.g., marketing emails)
For contractual purposes (e.g., order fulfillment)
For legitimate business interests (e.g., website security, fraud prevention)
6. SENSITIVE PERSONAL INFORMATION
We do not intentionally collect sensitive information such as health data, racial or ethnic origin, political or religious beliefs, or sexual orientation unless you voluntarily provide it.
7. SHARING INFORMATION WITH THIRD PARTIES
We do not sell your Personal Information. We may share information:
With service providers for payment processing, shipping, marketing, and analytics
In the event of a business transaction (merger, sale, or acquisition)
As required by law or to protect rights, property, or safety
7.1 Service Providers Examples
Payment processors (Stripe, PayPal)
Email and marketing platforms (Klaviyo, Mailchimp)
Website and hosting services (Shopify, Google Analytics)
8. COOKIES AND BROWSING INFORMATION
We use cookies and similar technologies to:
Enhance website functionality
Analyze usage and improve Services
Deliver relevant marketing and ads
You can manage or disable cookies through your browser, but this may affect certain website features.
9. DATA STORAGE AND TRANSFER
Your information may be stored on secure servers in Canada or with service providers outside Canada. We ensure adequate safeguards to protect your data in compliance with Canadian law.
10. RETENTION AND SECURITY
10.1 Retention
We retain Personal Information only as long as necessary for the purposes outlined above or as required by law.
10.2 Security
We implement physical, technical, and administrative measures to protect your information. No system is completely secure, so we cannot guarantee absolute security.
11. YOUR RIGHTS
You have the right to:
Access and receive a copy of your Personal Information
Correct or update your information
Request deletion of your information where legally permitted
Withdraw consent for marketing communications at any time
Object to certain processing of your information
To exercise your rights, contact our Privacy Officer at the details above.
12. THIRD-PARTY LINKS
Our Services may contain links to external websites. We are not responsible for their content or privacy practices.
13. UPDATES TO THIS POLICY
We may update this Policy from time to time. Significant changes will be communicated via email or on our website. The “Last Updated” date above reflects the most recent update. Continued use of our Services constitutes acceptance of any changes.
If you have any questions about this Policy, please contact:
Privacy Officer
Jessie Slorstad
PO Box 23046
Saskatoon, Saskatchewan, Canada
S7J 5H3
Email: [email protected]