this isn’t your average tallow.
Rich in vitamins A, D, E, and K
It sinks in,
penetrates deeply,
and nourishes the skin barrier — without the greasy tallow feel.
Perfect for restoring, protecting, and strengthening skin from the inside out.
The formulas our customers return to again and again—crafted to nourish, strengthen, and support.
Hydrate by day, renew by night. Avena Hydrate locks in moisture for a smooth, makeup-ready base, while Dusk Revival delivers peptides and antioxidants to support collagen and fight signs of aging
Bundle + Save: $81 $72
A nourishing golden facial oil featuring Sea Buckthorn and Rosehip, designed to deliver antioxidants, support skin barrier health, and improve radiance. This lightweight blend absorbs quickly to hydrate, smooth, and protect the skin from oxidative stress
The formulas our customers return to again and again—crafted to nourish, strengthen, and support.
Hydrate by day, renew by night. Avena Hydrate locks in moisture for a smooth, makeup-ready base, while Dusk Revival delivers peptides and antioxidants to support collagen and fight signs of aging
Bundle + Save: $81 $72
A nourishing golden facial oil featuring Sea Buckthorn and Rosehip, designed to deliver antioxidants, support skin barrier health, and improve radiance. This lightweight blend absorbs quickly to hydrate, smooth, and protect the skin from oxidative stress
A foaming, lightweight cleanser that effectively removes makeup, impurities, and excess oil while maintaining the skin’s natural barrier. Formulated to be gentle, it leaves skin feeling clean, balanced, and comfortable, without stripping the skin.
Brightening Vitamin C serum that combines Magnesium Ascorbyl Phosphate with Niacinamide, Licorice Root, and Prickly Pear to reduce the appearance of dark spots and uneven tone.
Gentle exfoliating toner that combines fruit-derived AHAs with Witch Hazel, Aloe, and Oat Amino Acids to refine texture, brighten skin, and promote a smooth, balanced complexion.
Targeted dark spot–correcting serum with Niacinamide and Alpha-Arbutin to help visibly reduce discoloration and even skin tone.
Every Pretty & Primal formula is crafted in small batches on the Canadian prairies.
This hands-on approach allows us to maintain complete control over quality at every stage—from selecting each ingredient to the final blend.
By working slowly and intentionally, we ensure that every jar meets the same uncompromising standards we would expect for our own skin.
Bakuchiol — prized for its ability to support smoother, firmer-looking skin without the harshness often associated with traditional retinol.
Rejuvenating anti-aging cream that combines Bakuchiol, Niacinamide, Ceramides, and Hydrolyzed Elastin to smooth texture, improve firmness, and reduce visible signs of aging.
Concentrated anti-aging serum that blends Bakuchiol with Niacinamide, Ceramides, and CoEnzyme Q10 to reduce visible signs of aging, smooth texture, and improve firmness.
Bakuchiol — prized for its ability to support smoother, firmer-looking skin without the harshness often associated with traditional retinol.
Rejuvenating anti-aging cream that combines Bakuchiol, Niacinamide, Ceramides, and Hydrolyzed Elastin to smooth texture, improve firmness, and reduce visible signs of aging.
Concentrated anti-aging serum that blends Bakuchiol with Niacinamide, Ceramides, and CoEnzyme Q10 to reduce visible signs of aging, smooth texture, and improve firmness.
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